Start Here: Publish with Confidence
This is where we build the foundation for publishing confidently — not through formulas or forced consistency, but by understanding how sophisticated publishing actually works.
When you know the principles behind editorial decisions, audience intelligence, and strategic data use, you stop second-guessing every choice. You can trust your judgment because it’s backed by real understanding.
Whether you’re new to Substack or refining how you show up, this page will help you get grounded in the frameworks that let you publish with clarity and intention.
Below, you’ll find three core resources I’ve designed to help you build publishing infrastructure that supports your creative vision instead of constraining it.
Step 1 — Get Your Foundation Right
Check your first impressions
Review your bio, publication description and welcome email — these shape your readers’ first moments with you and set expectations for everything that follows.
→ Watch this video for a deep dive on the best practices for your Substack first impressions
→ If you’re not sure what story you’re telling, start by downloading (below) the journaling prompts in Speak from the Ground You Stand On
Step 2 — Understand the Publishing System
Read The Publishing Spectrum Guide
This 22-page guide is your foundation for building sustainable Substack rhythm. It shows you how to balance creative freedom with strategic structure, understand your audience through trust signals, and use data as a creative ally — not a stressor.
This is where I lay out the principles I’ve tested over three years of growing from 12 subscribers to bestselling status.
☀️ The Publishing Spectrum (PDF)
Paid subscribers can download below the paywall ⤵️
Step 3 — Build Audience Intelligence
Work through The Reader Connection Blueprint
Understanding your audience isn’t about demographics — it’s about developing strategic intelligence that informs every creative decision.
This reflective workbook helps you explore your reader’s world: their daily rhythms, motivations and what they actually need from your work. You’ll build a living reader understanding that helps you make confident decisions about what to publish, when to publish it and how to frame it for maximum resonance.
📘 Reader Connection Blueprint
Paid subscribers can download below the paywall ⤵️
Keep Going
Once you’ve worked through these foundations, you’re ready to join the ongoing conversation inside monthly coaching essays, publishing frameworks and strategic tools.
Want More Direct Support?
📲 Publishing Mentorship — Monthly Strategy + Voxer Access
If you’re looking to get hands-on support for your publication, the Publishing Mentorship subscription gives you:
Monthly Publishing System Workshop (hosted on Google Meet)
Monthly strategy sessions (hosted on Voxer)
A community of thoughtful publishers building with intention
This is where you get to hear how publishing decisions actually get made — not just what to do, but how to think about your publication strategically.
Current offer: $99/year (increasing to $199 in 2026)