Using Your Trust-Based Audience™ Profile to Make Real Decisions
Move from insight to action — without compromising your integrity
⚪️ Part 1 — What It Means To Cultivate Trust
⚪️ Part 2 — Designing Your Trust-Based Audience™ Profile
⚪️ Part 3 — Exploring a Sample Profile
🟢 Part 4 — Using Your Profile to Make Real Decisions
⚪️ Part 5 — Keeping Your Audience Profile Alive
You’ve built a Trust-Based Audience Profile — not just as a document, but as a living mirror of who your work is really for. Now, the question becomes:
What does this profile help you decide?
Too often, creators go through the work of audience research only to leave their insights tucked away in a Google Drive folder. But trust isn’t theoretical — it shows up in tone, timing, strategy and structure. It shows up in the decisions you make as a publisher, week after week.
Let’s bring your audience profile out of abstraction and into the real work of publishing.
Why This Profile Matters at the Decision Level
The Trust-Based Audience Profile isn’t just “nice to know.” It’s how you connect your creative intuition with strategic clarity — and make decisions that feel good to you and for your audience.
Here’s what this profile can help guide:
Your publishing rhythm
Your storytelling tone + depth
Your paid offers and product strategy
Your reader onboarding experience
Your momentum check-ins when growth stalls
The goal is to create a working relationship with your audience that is reciprocal, not extractive — and that means making decisions with trust at the center, not just attention or conversion.
Where This Profile Intersects with Publication Strategy
Let’s walk through a few real-world decision points where this profile becomes your creative and strategic compass.
SCENARIO 1: What Should I Publish Next?
Let’s say you’re feeling unclear about your next essay or issue. You’re in the fog. You’re not sure what matters most right now.