Your archive is your No. 1 asset — but most publishers let it collect dust.
In this workshop, Laura Robinson and I explore how to activate your Substack archive across four critical reader moments: the welcome, the “I need something specific” moment, re-engagement and the “Should I pay?” decision.
Behind the paywall, you’ll get:
The complete workshop recap and recording with all four reader moments explained
Criteria to help you pick posts in your archive for each moment — the specific questions to ask yourself when choosing which archive posts to feature
Laura’s insights on reader psychology and what to avoid
The “Buddy the Elf Principle” for thinking about nurturing (I think you’ll love this)
Plus: Instructions for getting your free copy of the Substack Archive Activation Templates — email templates, subject lines and filtering instructions for all four reader moments. (Also available for $19.99 here if you aren’t ready for a subscription but would like the templates to peruse.)
Quick Note: If you’d like Laura’s brain on some of your future marketing or reader nurturing, definitely check out her “Unjumble” sessions here. I’ve used them a few times and always find great ideas and feeling like I know what direction I’m heading next.
