“Amanda helped me dive into my well, unlock my ideas and direction around my newsletter publishing dreams, and re-anchor in my hope and excitement… My time with her continues to be one of the smartest decisions I've made for myself and my work.” — Stacey Lindsay, journalist and author; senior editor for Maria Shriver's Sunday Paper
Come explore the full spectrum of what it means to publish online.
If you’re an author or creative entrepreneur, publishing online asks you to hold a lot at once:
Your creative instincts.
Your audience’s signals.
And the quiet data inside your publication showing you what’s resonating — and what’s ready to evolve.
The Publishing Spectrum is a strategic and intuitive newsletter for independent writers and small teams building thoughtful, trust-first platforms.
Here, publishing becomes a practice — not just a performance.
Your newsletter becomes a living, adaptive body of work — not just a content feed.
Hi, I’m Amanda Hinton.
Before I started this newsletter (with just 12 readers in 2022), I spent over a decade behind the scenes — working in editorial strategy, systems design, audience development and entrepreneurism.
Now, this space brings together everything I know about and am envisioning for publishing online — especially on Substack.
I’ve been called the “Substack data queen” for how I make complex platform insights clear and usable. But this work isn’t just about metrics. It’s about helping creators make decisions that reflect their voice, their audience and where they’re headed next.
When you subscribe to The Publishing Spectrum, you’ll be reading through that lens with me:
Creative intuition
Audience trust and engagement
Practical Substack data interpretation
And tools for building a publishing practice that’s truly your own
What You’ll Find Here
I write weekly essays, share behind-the-scenes tools and host live Publishing Labs for creators looking to grow without selling out or burning out.
Whether you’re just starting or rethinking how you show up online, this space is here to support the long arc of your work.
What Others Are Saying
“Amanda's advice about writing, Substack, growth, and keeping it real is soulful and pragmatic at the same time. Thanks, Amanda!” — Susan Piver, author & founder of The Open Heart Project
“The [Publishing] Spectrum transformed how I approach my newsletter. It’s helped me trust myself, prioritize my voice and balance readers’ needs, leading to a paid subscription launch with clarity and purpose." — Hanna Keiner, Purposeful Connection
“What makes you magic? Can you see it? Amanda probably can — and she’ll help you find it. There are frameworks and guidance to get you started, but there’s no cookie-cutter advice here. She helps you go deeper, refining your ideas so they don’t just work — they sing.” — Noha Beshir, Letters From a Muslim Woman
“Amanda’s advice is invaluable for fine-tuning our newsletters…! She helped me get clear on what I actually wanted to write and what readers actually want to read, and those 1,400 subs in January are in no small part thanks to her advice.” – Holly Brown, Medieval Musings
“… [Amanda] is setting the bar for genuine thought leadership. If you want to upskill how you sell paid on here and also want to follow a genuine innovator in this space, then subscribe.” — Lucy Werner, Hype Yourself
☀️ Join today
Subscribe to receive weekly essays on publishing rhythm, data stories and trust-based audience strategy — plus access to resources that help you shape a body of work no one else can replicate.
