“Amanda helped me dive into my well, unlock my ideas and direction around my newsletter publishing dreams, and re-anchor in my hope and excitement… My time with her continues to be one of the smartest decisions I've made for myself and my work.” — Stacey Lindsay, journalist and author; senior editor for Maria Shriver's Sunday Paper
Welcome to The Publishing Spectrum — where publishing starts with the person.
If you're building a newsletter or creative platform that grows from your lived personal or professional experience, you're in the right place.
Here, we take publishing seriously — not as a performance, but as a practice. This means publishing that holds:
your guts-on-the-table honesty,
your strategic clarity and
your evolving relationship with your subscribers.
This space blends data and discernment, metrics and mystery, audience-building and inner work. Because sustainable publishing isn't just about growth — it's about integrity.
I’m Amanda Hinton — publishing strategist, writer and creator of the $99 Substack Signal Scan. Some call me the “Substack data queen,” but this work goes far beyond analytics.
What I actually help authors and creative entrepreneurs do is listen more deeply — to your own voice, to your creative rhythms and to the signals (usually in the data) that your audience is sending.
My Story
Since 2007 I’ve been working behind the scenes — helping authors, journalists and creative entrepreneurs clarify what they want to say and build writing practices and businesses rooted in real relationship. But everything changed after three things cracked me open:
Becoming a mother
An autism diagnosis
A long spiritual and creative collapse
I started again — quietly — by publishing to 12 people on Substack. And now I teach others how to do the same: to build a body of work from the inside out — without hacks, without urgency, without burning out.
What You’ll Find Here
I write weekly essays and host live somatic strategy sessions for writers who want to:
grow a publication in rhythm with their creative seasons,
understand marketing best practices and adapt them into their voice and vision
use data as a creative ally and
never lose their voice in the process.
This is publishing for the long arc. Not just "what works" — but what endures.
This Space Is For You If...
You believe creative work can be both intuitive and strategic
You're building a body of work that reflects something ever-evolving in your life
You want to grow with your readers, not just extract something from them
You're ready to listen more deeply — to yourself, your ideas and your data
What Others Are Saying
“Amanda's advice about writing, Substack, growth, and keeping it real is soulful and pragmatic at the same time. Thanks, Amanda!” — Susan Piver, author & founder of The Open Heart Project
“The [Publishing] Spectrum transformed how I approach my newsletter. It’s helped me trust myself, prioritize my voice and balance readers’ needs, leading to a paid subscription launch with clarity and purpose." — Hanna Keiner, Purposeful Connection
“What makes you magic? Can you see it? Amanda probably can — and she’ll help you find it. There are frameworks and guidance to get you started, but there’s no cookie-cutter advice here. She helps you go deeper, refining your ideas so they don’t just work — they sing.” — Noha Beshir, Letters From a Muslim Woman
“Amanda’s advice is invaluable for fine-tuning our newsletters…! She helped me get clear on what I actually wanted to write and what readers actually want to read, and those 1,400 subs in January are in no small part thanks to her advice.” – Holly Brown, Medieval Musings
“… [Amanda] is setting the bar for genuine thought leadership. If you want to upskill how you sell paid on here and also want to follow a genuine innovator in this space, then subscribe.” — Lucy Werner, Hype Yourself
☀️ Join today
You’ll get essays on Substack publishing rhythm, growing intuitively and creatively along with useful audience data insights to help you grow something alive and trustworthy.
This is a space for the real publishing work, the real person behind it — and the audience who needs to discover what you’re here to say.
