Unlock the Magic of Your Newsletter: A Mini Editorial Audit in Minutes
When overwhelm strikes, this easy audit can help you pivot with purpose
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Sometimes we’re so eager to grow, grow, grow that we start trying to add all the bells and whistles to our newsletter experience.
Chat! Notes! Audio! Zoom meetings! Video! Office Hours! Q&A! (These are all wonderful tools, by the way, but they come with a production weight that’s often overlooked.)
If you’re feeling spread too thin, it’s possible that your readers feel the same.
If you’re feeling like you want to throw in the towel completely, I want to remind you that it’s OK to pivot. In fact, I see pivoting as a sign of deep listening and intention.
And there’s likely a way to do so in a way that makes this whole newsletter business a little more enjoyable and effective.
Let’s talk a little bit about the editorial audit
The purpose of an editorial audit is to look for editorial and publishing information in a way that separates our feelings of attachment to our work from the reader’s objective experience with and relationship to what we’re creating. It’s here to give you information about what’s working inside your newsletter experience, so that you can confidently navigate the next steps of what you need.1
And today I’m going to teach you how to do a mini editorial audit for yourself.