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Using Livestreams, Writing Calls To Actions That Work and Posting Times on Substack...

Your monthly Pivot Hour strategy session replay + summary + searchable transcript

Before Publishing Labs, there was Pivot Hour — a lightly structured AMA-style experiment in reader strategy. These replays are less polished but offer some gems from my earlier work with paid members.


In this month’s Pivot Hour, we announced a brand new Quarterly Data Audit feature and shared best practices around growth, monetization, publishing strategy, paywalls, live events and more. We covered how to:

  • Use data without getting overwhelmed

  • Write from the deepest part of your voice

  • Encourage free subscribers to upgrade with meaningful calls to action

  • Build trust before implementing paywalls

  • Use Substack features (like Chat, Notes and Livestreams) strategically

If you're ready to grow intentionally while staying connected to your creative spark — this one’s for you.

Key Takeaways

🎉 New Feature Launch: Quarterly Data Audits For Paid Members

  • Helping you build a healthier relationship with data — it's feedback, not judgment.

  • Audits will cover 4 key areas: Dashboard, Email Stats, Subscriber Retention, and Audience Segments.

  • Why we’re doing this quarterly, not daily — and how it protects your creativity.

Learn More About Membership Here


Enjoyed Today’s Pivot Hour? Tell us 1 Takeaway Here

How to Use Livestreams to Build Community

20:00 – 30:30

  • Scheduling livestreams in advance and creating companion posts

  • When to keep livestream content free (especially under 300 subs)

  • Growing trust through regularity and intentional experiences


Paywalls vs. Free: When & Why to Use Each

30:30 – 39:00

  • Why creators under 1,000 subs should keep their best work free

  • How free content builds the trust that leads to conversions

  • The strategic downside of using paywalls too early

This post is for paid subscribers