Missed the live session? Today’s Publishing Lab replay is available to all Strategic Connection subscribers. If you’re curious about how to apply trust-based strategies into Substack spaces using insights from my one-on-one work, consider upgrading to explore the Zones of Trust on Substack. This Publishing Lab lives inside the Publishing Lab archive.
Hi friends,
If you haven’t already taken the Audience Trust Survey, I’d love for you to weigh in. It’s open to all readers and helps me continue to build resources that reflect the real experiences of writers and audience-builders on Substack.
This month inside The Publishing Spectrum, we’ve been deep in conversation around the Trust-Based Audience™ Framework — and I’m collecting all the posts, guides and exercises in the Publishing Studio Library. (If you’re working through this in real time, you’ll find it all organized here to revisit anytime.)
Today in our Publishing Lab I shared a new tool, which I use in 1:1 settings called the Substack Zones of Trust.
These are seven places where your audience often makes their first and most lasting impressions:
Your bio
Your publication description
Your homepage
Your about page
Your welcome email
Your weekly posts
Your calls to action
We talked about how important it is for these spaces to be in alignment — and how easy it is for them to fall out of sync when you’re pivoting, experimenting or simply evolving your publication.
If you’re in the middle of a shift, or just want to build a stronger subscriber experience, I warmly invite you to watch today’s lab and spend a little time with this exercise. It’s a quiet but powerful way to build trust that builds through consistent publishing.
Explore Today’s Publishing Lab In Our Searchable Transcript
Our live sessions always come with a searchable transcript. You can ask it questions like:
Can you summarize all the best practices for my first impressions on Substack?
